What next?

You can now buy a new electronic tape measure, this linked to an App means you should never buy the wrong size clothes again so they say... Well except for the small issue of the actual sizes tend to have bugger all in common with the label size.  Add in the fact that you can buy two shirts the same size from the same manufactures and they will both be totally different sizes (and often made in different countries) 
My shoe size varies form a size 9 to a size 11 or even 12 depending on the make, and thats just uk sizes, God help if you have to buy from abroad.
I won't be wasting my money on a pointless digital tape measure, thats for sure!